Post Date: July 24, 2023

Pet Food Packagers Pick Markoprint®

Pet food packaging can vary depending on the brand and product, but commonly used packaging types include bags, cans, pouches, and sometimes boxes. Bags are often used for dry pet food, while cans and pouches are commonly used for wet pet food. Some brands may also offer specialized packaging, such as resealable bags or eco-friendly options.

Consumers expect several key features and qualities from pet food packaging.  By meeting these expectations, pet food manufacturers can gain consumer trust and loyalty, leading to increased brand satisfaction and repurchases. 

Pet Food Packaging
  1. Safety and Freshness: Consumers want packaging that ensures the pet food remains fresh and uncontaminated throughout its shelf life.
  2. Convenient and Easy-to-Use: Pet owners prefer packaging that is easy to open, close, and handle, making mealtime preparation hassle-free.
  3. Clear Information: Consumers expect clear and accurate information on the packaging, including ingredients, nutritional content, feeding guidelines, and any specific dietary or health-related claims.
  4. Transparency: Pet owners appreciate transparent and honest labeling, indicating the source and quality of ingredients used in the pet food.
  5. Portion Control: Packaging that helps with portion control and storage of leftover food is valued by consumers, allowing them to manage their pet’s diet effectively.
  6. Environmentally Friendly: An increasing number of consumers seek eco-friendly packaging options that are recyclable or made from sustainable materials to reduce their environmental impact.
  7. Attractive Design: Eye-catching packaging with appealing graphics can influence consumer choices, especially when comparing different brands or product lines.
  8. Storage and Space Efficiency: Packaging that is designed to stack or store easily is beneficial for consumers, especially those with limited storage space.
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To enable pet food manufacturers to meet the demands of consumers, packaging companies turn to Markoprint® industrial coding solutions.  Not only does Markoprint® produce the best print quality available on the market, but the coders can be integrated on a variety of different packaging machinery.

A prime example is flexible packaging.  Pet food manufacturers use resealable pouches for both wet and dry pet food.  To print an expiration date or lot/batch number on the pouches, a stack of flat pouches can be placed in a friction feeder or pick & place feeder.  The infeed hopper guides the pouches – one at a time –  onto the feeding belts so the printer can make its marks on each bag. 

In addition to flexible pouches, Markoprint® is equally adept at printing codes on boxes, cartons and shipping cases.  AT Information Products is available to test the pet manufacturer’s substrates to determine the best solution for coding of pet products. Contact us at (201) 529-0202 or send a message.