Markoprint® Makes Its Mark on Mochi BallsATIP
Little Moons has been making mochi balls – gelato wrapped in a sweet, soft dough – since 2008. After securing Whole Foods Market as a main account, the retailer’s booming business needed a more efficient coding method than using date guns with stickers.
The objective was to print a high-quality code that wouldn’t detract from the overall appearance of the box. The code also had to be in a compact font and accurately placed, as the coding area was very small. A continuous inkjet printer struggles to produce very fine, small print, as the drops get too close to one another and you end up with a mess. High resolution Markoprint®, on the other hand, is in its element when producing small fonts with clarity and precision.
“In opting for the RF-Lite, explains Little Moons founder Howard Wong, we were effectively realizing our dream of driving the cost out of offline coding, without driving out the quality. We wanted a coding solution that was easy to buy, easy to set up and easy to use, bringing the benefits of automated marking within our reach.”
The RF Lite takes flat cardboard sleeves or cartons, feeds them through a printer to be coded, and stacks them again ready for use. It can handle pack shapes and sizes ranging anywhere from 40x70mm to 300x200mm and can be easily adjusted to swap between sizes. With a linear speed of 60m/min, up to 250 of the company’s 8” long packs can be printed per minute, all from a machine with a tiny footprint of less than 2 ft x 2ft.
See full case study here.